Badi Bahen understands your needs, blends empathy and expertise to guide you in your language and culture — your trusted financial advisor in India.
TRUSTWORTHY
EMPATHETIC
CARING
SUPPORTIVE
CLEAR COMMUNICATION
KNOWLEDGEABLE
APPROACHABLE
COMMITTED TO YOUR PROSPERITY
PATIENT LISTENER
RESOURCEFUL
RELIABLE
PROACTIVE
Do you have dreams, aspirations, or responsibilities? If yes, our financial planning tool is here for you. Your spending, saving, investing, and lifestyle choices are shaped by how you earn and manage your money, influencing your financial habits and goals. We’ve created unique categories tailored to your profession and earning patterns. Our personalized financial advisory services provide a financial plan designed to meet your goals. Let us help you achieve your financial goals with confidence and ease.
Helping Individuals Make Their Financial Journey Hassle-Free with Expert Financial Advice | Founder at Badi Bahen
Are you confident about your family’s financial security? Feeling uncertain about your financial plans?
Book your free appointment now and secure a confident and stress-free happy future for your family!
Badi Bahen is like your elder sister, teacher, friend, and trusted guide who shares your language and cultural background. She is the heart and soul of our company, embodying all our values and representing us as the face and brand ambassador. You can connect with her anytime from your dashboard to simplify your financial planning journey and achieve your financial goals effortlessly.
After parents, elder sisters often take on the role of guiding and supporting the family. They are the go-to person for advice, always approachable and understanding. Having walked the same path, they offer trustworthy, responsible, and relatable guidance. From managing family budgets to solving everyday problems, they handle it all with care. Inspired by this, we realized that Badi Bahen naturally holds the perfect solution to simplify your financial planning journey.
Badi Bahen guides you through onboarding, explains terms and procedures, and assists with document creation and updates. She simplifies complex financial products where she has knowledge and, for areas she doesn’t, she goes to any extent to research and provide accurate insights. With her dedicated financial advisory services, you can trust she will get you exactly what you asked for.
Any mother aged 30 to 45, with at least higher secondary education and basic computer knowledge, can become a Badi Bahen. She should possess the qualities mentioned in ‘Why Badi Bahen is Your Trusted Financial Advisor in India’ — helpful, proactive, a great listener, and adaptive to learning. A savings habit, such as fixed deposits or mutual funds, and transparency about her financial status are essential. To know more, watch our web series Salahkar Didi and discover how you can empower financial planning in India.
Salahkar Didi is India’s first YouTube web series on personal finance, airing 100 episodes from 1st January 2025. Running Monday to Friday at 8 PM, the show simplifies financial planning for middle-class Indians, making concepts like online financial planning and using a financial planning tool relatable and fun. Featuring Sandhya as Salahkar Didi, the social face of Badi Bahen, it creatively teaches financial basics. Created by Lost Creativity from Jamshedpur, the award-winning team behind FARK, this series offers a fresh approach to understanding financial planning in India.
We provide personalized online financial planning and advisory services designed just for you. Based on your details, we create customized financial plans. Our experts curate a pool of financial products, and an advanced algorithm matches these products to your financial plan and risk profile. Finally, our app Badi Bahen suggests the best-suited products tailored to your needs and goals.
Download our app from the play store.
Choose a language that you're comfortable with.
Provide your information to get started.
Based on your mother tongue, cultural background, and profession, we assign you a Badi Bahen. She acts like your elder sister, guiding you with empathy and understanding.
Badi Bahen helps you fill out forms, identifies your life goals, updates your documents, and explains all types of financial products in simple terms.
Using the information you provide, we analyze your financial status and create life goals. These goals are then converted into actionable financial goals and a practical financial plan.
Our experts curate a pool of mutual funds and insurance products. Based on your financial plan and risk profile, the app recommends three suitable options for each product.
We monitor your portfolio continuously, guiding you on buying, holding, or selling to keep you aligned with your financial goals.
Subscribe Us